Resume

Digital Manager – EO & Co

2026

In this role, I led digital strategy and content production for advocacy coalitions, nonprofits, and political campaigns. For a national day of action, I built creator engagement infrastructure and managed 350+ creators, trained 3,300+ event hosts and media leads, and orchestrated creator training and activation that generated 329M impressions and fueled a 3.5B+ hashtag campaign. I also built weekly English and Spanish coalition toolkits that helped 50+ partner organizations coordinate messaging.

Principal & Founder – ELM Tree Consulting

2020 – Present

Through ELM Tree Consulting, I design and execute communications strategy, digital engagement, and equity-centered storytelling for mission-driven organizations. Select clients include NetHope, Reach Beyond Solutions, the Breast Cancer Research Foundation, Weill Cornell Medicine, GO Foundation, Unfinished, Reading Partners, and Public Wise.

Social Media Strategist – International Rescue Committee

2023 – 2025

In this role, I drove a 10% lift in impressions with platform-native campaigns that tied humanitarian stories to cultural moments, including the viral “This Barbie is a” meme. I owned executive social accounts, content calendars, and cross-department workflows for an organization working in 40+ countries, enabling consistent messaging and rapid crisis response. I also managed a team of two, matching work to individual strengths and advocating for their development, pay, and growth into larger roles.

Associate Creative Director – Blue State

2021 – 2023

In this role, I developed concepts, messaging, copy, and social content for clients including the Vera Institute of Justice, the Center for Reproductive Rights, and Stony Brook University. For the Center for Reproductive Rights, I led copy and creative direction for the Dobbs v. Jackson Women’s Health Organization Supreme Court campaign, which reached more than 2 million supporters, added more than 30,000 new members to CRR’s advocacy base, and won an Anthem Awards Silver for Community Engagement (2022).

Social Media Director – National Domestic Workers Alliance

2020 – 2021

In that role, I increased social engagement 18% across Instagram, Facebook, and Twitter through data-driven strategy and user-generated content. I developed the #IAmADomesticWorker series with field and program teams, featuring six workers’ stories over roughly six months, and linked workers’ first-person stories and chapter updates to national advocacy, policy, and campaign messaging. I also built content-planning, rapid-response, and monthly cross-department systems to align messaging and campaigns.

Communications Manager, Digital Engagement – iMentor

2019 – 2020

In this role, I grew iMentor’s organic following 31% across four platforms through creator-style storytelling campaigns like #TheFirst. I also boosted paid social referrals 10% via Facebook Ads Manager and LinkedIn Campaign Manager, using lookalike targeting and UTM tracking.

Development & Communications Associate – Kepler

2018 – 2019

In this role, I increased year-end giving 60% and follower engagement 50% through the #IChoseKepler campaign. I managed a three-person team covering social media, student storytelling, and content creation, and supported the website launch with blog content and search-optimized staff pages. I also ran Google Ad Grant recruitment campaigns that drove a 25% increase in site visits.

Development & Communications Assistant – Doctors Without Borders

2016 – 2018

In this role, I produced monthly KPI reports on social, web, press, and events, aligning the department on strategic priorities.

Education

BA in International Relations –May 2010
Syracuse University: Syracuse, NY