Abortion Is Essential

The “Take Action: Abortion Is Essential” campaign was created for the Center for Reproductive Rights around the Dobbs v. Jackson Women’s Health Organization Supreme Court case. As Associate Creative Director at Blue State, I led copy and creative direction for the campaign, which reached nearly 1.4M supporters and generated nearly 15K new email leads at about $2 per lead.

Center for Reproductive Rights graphic: I'm part of the majority that believes abortion is essential.

Center for Reproductive Rights graphic: Abortion is a human right.

Center for Reproductive Rights graphic: Restricting abortion is racist, sexist, and oppressive. Abortion is essential.

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Always There